Analytics and Baseball Fan Base

How has this major league baseball team’s fan base changed as expressed through single game day tickets, group, and season ticket holders before and after 2015? Provide insights on why this change may have occurred. Possible reasons for the “why” include changes in demographics, changes in entertainment offerings but there may be others. Suggestions for a follow-up project are welcome.

Project Mentor

Dr. Rebecca Achen
Dr. Chiharu Ishida Lambert
Mark Gibson

Competencies needed by faculty and students involved

  • Business Analysis
  • Analytics
  • Interest in baseball and its demographic analysis

Final Deliverable

Graphics showing a change in fan base overtime in addition to some commentary on why this may have occurred.