Health Care Communication Strategy: Building Awareness for an Interdisciplinary Approach to Orofacial Health

The goal of the project is to raise awareness through a campaign or similar vehicle for IAOM’s (non-profit) Certified Orofacial Myologist (COM) Credentials among those who refer, and among the general public. Particular emphasis is on how to communicate “why is the COM the gold standard for care in this area?” and relatedly “why should people seek out a COM?” Orofacial health is the study of the muscles and skeletal structures of the mouth and face that affect speech, swallowing and/or chewing. COM’s are challenged in unprecedented ways to meet the needs of patients, clients, and students due to the pandemic.
This project’s goal is to showcase how the COMs have risen to the challenge. Campaign developments could include the following:

  • New Social Media Ads
  • Story Wall Updates
  • Revisiting Past Ad Subjects
  • Member Toolkit Resources
  • Search Engine Optimization (SEO)

Client(s) name(s):

International Association of Orofacial Myology (

Barbara Taylor, IAOM, Board member
Kaye Baumgardner, IAOM Board member

Project Mentor

Jordan Knoup. Jordan is an ISU alumnus and a public affairs and marketing professional.

Final deliverable format:

A campaign to raise awareness for why the IAOM’s (non-profit) Certified Orofacial Myologist (COM) Credentials is the gold standard among those who refer and among the general public. Campaign will include tactics and sample creative material.