Branding campaign for Town of Normal

The Town of Normal and Illinois State University have a cordial relationship but have not developed or implemented a joint or cross-marketing effort. ISU is Normal’s largest employer, and the University annually contributes millions of dollars to Normal’s economy. Town of Normal has invested heavily in blocks adjacent to the University, particularly in Uptown Normal. This investment enhances the viability of the Town’s core and provides an “urban” neighborhood as a seamless extension of ISU’s campus. The Town is seeking a joint branding and marketing strategy to promote Normal as the proud home of a successful university which has benefited from the Town’s strategic investments.

Project Mentor

Andrew Bordewick

His experience in the financial services industry with work focused on marketing and product development. He has an MBA from Illinois State University and has consulted with primary and secondary schools on marketing, advancement, and development efforts. Other interests include playing music, running, and coaching junior high cross country.

Competencies needed by faculty and students involved

  • Research skills
  • Creativity & Curiosity
  • Marketing concepts/skills
  • Good oral and written communication skills

Final Deliverable

Propose branding and marketing strategy