In an effort to raise support and increase community development, a sewing group has been started by YUM. They have provided materials and machines to women and helped them learn how to produce a variety of handicrafts, mainly sewn goods. These items are sold locally with the produce from the organic farm (see other YUM ICC project) but they are trying to identify a bigger market for these more exportable goods. The goal of the team is to explore options to help them find a U.S. market for their products.
YUM, an NGO in Indonesia near Jakarta.
Dr. Barbara Ribbons (Associate Professor and Director of the International Business Institute)
Competencies needed by faculty and students involved
- Marketing, Fashion & Textiles
- International Business
- Social Media & Economic development
- Political issues
- Oral and Communication skills
A report that clearly lays out the options for selling their handicrafts in the U.S. and ranks them in order with pros and cons clearly presented.