Developing Markets for Indonesian Handcrafts: Selling batik bags abroad

In an effort to raise support and increase community development, a sewing group has been started by YUM. They have provided materials and machines to women and helped them learn how to produce a variety of handicrafts, mainly sewn goods. These items are sold locally with the produce from the organic farm (see other YUM ICC project) but they are trying to identify a bigger market for these more exportable goods. The goal of the team is to explore options to help them find a U.S. market for their products.


YUM, an NGO in Indonesia near Jakarta.

Project Mentor

Dr. Barbara Ribbons (Associate Professor and Director of the International Business Institute)

Competencies needed by faculty and students involved

  • Marketing, Fashion & Textiles
  • International Business
  • Social Media & Economic development
  • Political issues
  • Oral and Communication skills

Final Deliverable

A report that clearly lays out the options for selling their handicrafts in the U.S. and ranks them in order with pros and cons clearly presented.