Development of an Awareness Campaign for Unique Maker of Specialty Cookies

Build awareness of the cookie card with millennials. The maximum budget for advertising is $10,000. The deliverables should include an expansion of sentiments that are relevant to the marketing including renderings of suggested graphics and marketing campaign with social and grass roots recommendations. Another component could be ideas on how to change the packaging to bring down the costs.

Project Mentor

Kerry Keller
Kerry Keller has over 12 years of experience in the human resources field working in both the healthcare and insurance industries. She has a BA and MBA from Illinois State University and is the current President of the Bloomington-Normal Human Resource Council. Originally from the suburbs of Chicago, Kerry has found Bloomington-Normal to be a great place to spend time with her husband and raise their 3 kids.

Competencies needed by faculty and students involved

  • Graphic Design
  • Research and Communication Skills
  • Creativity and Innovation
  • Merchandising and Logistics

Final Deliverable

Written report and presentation to include merchandising and marketing plan including line assortment and marketing spend allocation.