Understand the culturally curious traveler and the high-income traveler. Looking at prior successful companies targeting these audiences. Following this, evaluate this client’s digital marketing and how to best target these 2 groups and make recommendations for potential adjustment to client organization strategy and adjustment to client’s digital efforts.
Dr. Barbara Ribbons (Associate Professor, College of Business)
Competencies needed by faculty and students involved
- Creativity and Social Media skills
- Japanese Language (optional)
Written report and presentation that provides research on prior successful campaigns targeting the cultural curious traveler and the high-income traveler. Specific recommendations to a client on why and how it can adjust its digital efforts to increase success in its targeting of these two groups.