The goal is to expand and add an e-commerce portion to their business. They would like this brand to be separate from the current brands that they operate. They are looking for initial strategy, market positioning, and a brand direction concept.
Dr. Steve Taylor (Professor, Department of Marketing)
Competencies needed by faculty and students involved
- Research skills
- Graphic Design
- Creativity & Curiosity
- Branding and Marketing skills
- Good oral and written communication skills
Initial brand strategy and concepts for name and brand identity.