E-commerce and branding for optical goods retailer

The goal is to expand and add an e-commerce portion to their business. They would like this brand to be separate from the current brands that they operate. They are looking for initial strategy, market positioning, and a brand direction concept.

Project Mentor

Dr. Steve Taylor (Professor, Department of Marketing)

Competencies needed by faculty and students involved

  • Research skills
  • Graphic Design
  • Creativity & Curiosity
  • Branding and Marketing skills
  • Good oral and written communication skills

Recruitment Status:

Closed

Final Deliverable

Initial brand strategy and concepts for name and brand identity.