From Data to a Plan: Supporting Forest Preserve of DuPage County

In 2019, the DuPage forest preserve commissioned a survey of visitors to Kline Creek Farm. Kline Creek Farm is a living history farm depicting the 1890s. The survey collected data and opinions about who visits Kline Creek Farm, how far they traveled, and their opinion of the services Kline Creek Farm provides. Using the results of the survey, we would like to identify our audience demographics and create a marketing plan to effectively reach our visitors.


Forest Preserve District of DuPage County/Kline Creek Farm

Project Mentor

Michael Wiese

Competencies needed by faculty and students involved

  • Marketing & Research
  • Interest in historical sites
  • Interest in demographics and stataical analysis
  • Good oral and written communication skills

Final Deliverable

Marketing plan targeting Kline Creek Farm’s visitors