Home Protection: Communicating Benefits to Stakeholders

Goal of the project is to understand how benefits from this new and unique home protection product could be communicated to insurance companies (to lower homeowner insurance premiums) and to homeowners. Conduct research to understand the issue and develop messaging to the relevant audience(s). What messages resonate with these audiences? What are the most appropriate marketing/communication channels?


Leading provider of basement waterproofing in the Midwest

Project Mentor

Andrew Bordewick

Competencies needed by faculty and students involved

  • Creativity & Research
  • Insurance
  • Digital Media and Communication
  • Good oral and written communication skills

Final Deliverable

Based on research, provide a strategic messaging plan for the audience. Strategy will include tactics (e.g., communication platform(s) or other, sample creative material, and a rough budget.