The Negro Leagues Baseball Museum (NLBM) is a privately funded, not-for-profit organization dedicated to preserving and celebrating the rich history of African-American baseball and its profound impact on the social advancement of America (source: NLBM website). In 2006, the United States Congress designated the NLBM as “America’s National Negro Leagues Baseball Museum.”
Goal of this project is to help promote a highly unique fundraising strategy that will secure the long-term future of the museum. After receiving bipartisan support from Congress, the U.S. Mint will be designing and printing commemorative coins that the museum will help the market to generate funds for the museum.
Competencies needed by faculty and students involved
- Interest in history and/or sports
- Marketing concepts/skills
- Good oral and written communication skills
A plan to promote a highly unique fundraising effort to secure the long term future of the museum. Plan will include research to inform strategy and tactics and sample creative material.