Innovation in Grocery Retailing

The goal of the project is to evaluate how this grocery chain (brick and mortar and online) can engage millennials through cooking. After conducting research, the project charge is to develop a strategy and tactics including communication channels, messaging and sample creative material that resonates with this audience. An emphasis on digital is suggested.


  • Interest in food retailing and cooking
  • Digital media and communications
  • Marketing
  • Creativity

Client(s) name(s)

Large grocery chain in the Midwest

Project Mentor

Dr. Peter Kaufman

Final deliverable format:

A strategic plan including a messaging plan on the topic of cooking to reach millennials tied to the client, a large grocery chain. The strategy will include tactics and sample creative material. An emphasis on digital is suggested.