Identification and preliminary qualification of potential overseas distributors for a seventy-five-year-old family-owned company that produces automobile appearance products. Ideally, the team will identify digital tools to find these potential distributors versus traditional approaches such as trade shows.
U.S. based family-owned company that produces automobile appearance products
Competencies needed by faculty and students involved
- Interest in auto industry
- Creativity & Curiosity
- Second language (optional)
Final deliverable format:
A combination of both a successful low-cost process that was used and can be used in the future along with a set of semi-qualified distributor prospects for a region or regions. Geographic regions will be partly driven by the language proficiency of students on the team.