Location Data and Analytics for Emerging Markets

In Africa, global brands are disconnected from the offline places and behaviors that define markets and consumers. As a result, poorly targeted outreach campaigns lead to missed opportunities for millions of people who need access to services, products, and information.
The growing usage of mobile devices across the continent and the availability of unorganized traditional
data sources make aggregated location data a viable solution to this problem. The focus of this project is to provide market research and support to a location intelligence platform focused on providing brands and advertisers with data and analytics for targeting hyper-relevant audiences across Sub-Saharan Africa.


Remote Gravity, a location intelligence platform founded by ISU alum Obieze Agbo.

Project Mentor

Dr. Barbara Ribbens

Competencies needed by faculty and students involved

  • Emerging Markets & Positioning Technologies
  • Programming and Digital Advertising
  • Critical thinking and Problem solving
  • Creativity and Curiosity
  • Good oral and written communication skills

Final Deliverable

A portfolio of materials that can be used to guide the product roadmap, development of proposals, and other strategic business activities.