Major League Professional Baseball Team: Community Relations Concept Development

The client is looking to develop community relations concept(s) that can be integrated with the client organization’s existing partners.

Project Mentor

Dr. Leigh-Anne Donovan (Assistant Professor, Department of Marketing)
Dr. Juno Lim (Assistant Professor, Department of Marketing)

Competencies needed by the students involved

  • Creativity, strategy, interest in community development and sports

Final Deliverable

  • Developed concepts