Goal of the project is to raise awareness for the unique retailer and what it provides. Green Top Grocery co-op is a community owned grocery store that aims to bring local, organically grown, and/or healthy products to the Bloomington-Normal community and surrounding areas. Client would like to understand what the current needs of grocery shoppers are and how it can communicate that the co-op meets those needs. Goal is to conduct research and explore avenues for market expansion and growing brand awareness.
Green Top Grocery Welcome To Green Top Grocery in Bloomington, Illinois | Co-op Store
Mike Wiese, ISU alumnus
Competencies needed by faculty and students involved
- Digital Media & Communications
- Creativity & Research
- Interest in demographics and analysis
- Good oral and written communication skills
Marketing plan targeting new Green Top Grocery customers.