Market Expansion Plan: growing awareness of Green Top Grocery in Bloomington-Normal.

Goal of the project is to raise awareness for the unique retailer and what it provides. Green Top Grocery co-op is a community owned grocery store that aims to bring local, organically grown, and/or healthy products to the Bloomington-Normal community and surrounding areas. Client would like to understand what the current needs of grocery shoppers are and how it can communicate that the co-op meets those needs. Goal is to conduct research and explore avenues for market expansion and growing brand awareness.


Green Top Grocery Welcome To Green Top Grocery in Bloomington, Illinois | Co-op Store

Project Mentor

Mike Wiese, ISU alumnus

Competencies needed by faculty and students involved

  • Digital Media & Communications
  • Creativity & Research
  • Interest in demographics and analysis
  • Good oral and written communication skills

Final Deliverable

Marketing plan targeting new Green Top Grocery customers.