The goal of the project is to identify new product ideas that are fun and interesting that leverage this organization’s existing unique origami design thinking (design, manufacturing, and material capabilities). The project requires careful identification and understanding of how major trends (in particular economic trends) and competitor factors will support these new product ideas. New product ideas should be fun, interesting, and consistent with the firm’s mission.
Competencies
- Interest in outdoor recreation
- Creativity
- New product development
- Communications
Client(s) name(s):
Oru Kayak
Project Mentor
Final deliverable format:
A new product plan. The plan will include strategy, tactics, and sample creative material.