Goal of the project is to increase awareness of career opportunities in the “trades”. Conduct research to understand the issue and develop messaging for younger audiences. What messages resonate with these audiences? What are the most appropriate marketing/communication channels?

Client

Leading provider of basement waterproofing in the Midwest

Project Mentor

Andrew Bordewick

Competencies needed by faculty and students involved

• Creativity & Research
• Digital Media and Communication
• Good oral and written communication skills

Final Deliverable

Based on research, provide a strategic messaging plan for younger audiences to increase their participation in the trades. Strategy will include tactics (e.g., communication platform(s)), sample creative material, and a rough budget.